CFO / Finance Director
Department: Finance
Level: Management
Primary objective: Complete visibility over the company's financial health, data-driven decisions from CRMconnect
What this role does
The CFO does not operate individual transactions — they oversee the big picture: cash, receivables, payables, performance against target, compliance. They configure the system's financial rules, approve exceptions, and use CRMconnect as the data source for management reporting.
Modules used regularly
| Module | Where to find it | What you use it for |
|---|---|---|
| Account Balances | Finance → Account Balances | Real-time cash position per account |
| Bank Statement | Finance → Bank Statement | Reconciliation and flow validation |
| Chart of Accounts | Finance → Chart of Accounts | Financial reporting structure |
| e-Invoice | Finance → e-Invoice | ANAF compliance — overall status |
| Invoices | Sales → Invoices | AR aging — receivables by age |
| Vendor Invoices | Acquisitions → Vendor Invoices | AP aging — payables by age |
| Payments | Sales → Payments | Collections made |
| Currencies | Finance → Currencies | Exchange rates, currency impact |
| Sales Overview | Sales → Overview | Pipeline + realised revenue |
| SAGA Integration | Finance → SAGA | Accounting export status |
Financial dashboard — what you monitor daily
Cash and liquidity
Where: Finance → Account Balances + Bank Statement
| Indicator | What to check |
|---|---|
| Available cash | Total amount in current accounts (Account Balances → sum per account) |
| 7-day projected cash | Invoices due for collection minus supplier invoices due for payment |
| Internal funds | Petty cash, departmental budgets below minimum threshold? |
Receivables (AR Aging)
Where: Sales → Invoices → filter by status + age
| Interval | CFO action |
|---|---|
| 0–30 days | Normal — standard monitoring |
| 31–60 days | Alert — check whether AR Accountant has sent reminders |
| 61–90 days | Escalate — customer discussion at management level |
| > 90 days | Loss risk — decision: payment plan, debt recovery, provision |
Supplier payables (AP Aging)
Where: Acquisitions → Vendor Invoices → filter by due date
Goal: pay within agreed terms (maintain supplier credit) but not earlier than necessary (optimise cash flow).
Strategic configurations you manage
Payment policy — standard terms
Where: Sales → Settings / Acquisitions → Settings
Define the default terms that appear on all new documents:
- Customer payment term: 30/45/60 days — balance between commercial competitiveness and cash needs
- Supplier payment term: 30/45/60 days — negotiated with strategic suppliers
Approval thresholds
Where: Acquisitions → Settings → Approval thresholds + Sales → Commissions
| What you configure | Impact |
|---|---|
| PO approval threshold at CFO level | Orders > value X require your approval |
| Exceptional discounts | Above % X require your approval |
| Commission policy | Whether commissions are based on collections or invoicing |
Currencies and exchange rates
Where: Finance → Currencies
Define:
- Which currencies are active (EUR, USD, GBP, etc.)
- Rate source: manual or automatic BNR/ECB feed
- Update frequency — daily for companies with high currency volume
Key workflows
Workflow 1 — Weekly financial review (30 min)
Monday morning:
1. Account Balances → total available cash
2. Invoices → overdue > 30 days → total value + customer list
3. Vendor Invoices → due in 7 days → what needs to be paid
4. e-Invoice → unresolved error invoices → track resolution
5. Bank Statement → unreconciled lines → escalate to Treasurer
6. Compare week's revenue against target → Sales Overview
Workflow 2 — Approving exceptional payments
AP Accountant proposes an urgent payment or a term deviation
→ Verify in Vendor Invoices that invoice is validated (3-way match ✓)
→ Check available cash → can you make the payment without compromising liquidity?
→ If YES → approve → Finance executes payment
→ If NO → negotiate postponement with supplier OR identify a liquidity source
→ Document the decision (note in approval system)
Workflow 3 — Month-end close (CFO review)
Week 1 of the new month:
1. Bank Statement → CRM balance = bank balance? ✓
2. Invoices → do all previous month's invoices have a final status?
3. e-Invoice → 100% of B2B invoices reached ANAF? Errors resolved?
4. SAGA/WinMentor export → did the month's export run without errors?
5. Review preliminary P&L:
→ Month's revenue (issued invoices) vs. target
→ Month's expenses (supplier invoices + expenses) vs. budget
→ Gross margin per product/service category
6. If discrepancies arise → escalate to General Accountant for investigation
7. Sign the month-end close report
Workflow 4 — Multi-currency analysis
Company invoices in EUR and USD, reports in RON
→ Finance → Currencies → verify rates are up to date
→ Invoices → filter by EUR currency → total in EUR → convert to RON at today's rate
→ Compare with previous month:
If RON strengthened vs EUR → RON revenues decrease
If RON weakened → RON revenues increase
→ Adjust RON cash forecast
→ If currency exposure is large → decision: hedging or adjusting prices in foreign currency
Reports available to the CFO
| Report | Where | Use |
|---|---|---|
| Revenue vs. Target | Sales → Overview | Monthly and quarterly performance |
| AR Aging | Sales → Invoices → filter | Receivables by age band |
| AP Aging | Acquisitions → Vendor Invoices | Payables due |
| Cash Position | Finance → Account Balances | Current liquidity |
| Warehouse Reports | Warehouse → Reports → Inventory valuation | Stock value (tied-up capital) |
| Team commissions | Sales → Commission | Variable salary cost |
| Weighted pipeline | Sales → Opportunities | Future revenue forecasting |
ANAF compliance — CFO responsibility
As CFO, you are the ultimate responsible for tax compliance:
| Obligation | System | Action if blocked |
|---|---|---|
| B2B e-Invoice | Automatic in CRM | ANAF token expired → General Accountant renews |
| eTransport | Manual before transport | Clear procedures for warehouse |
| D300 VAT | Export from CRM → SAGA/WinMentor → declaration | Verify month's export ran |
| D394 | B2B transaction export | Verify all B2B invoices are in system |
Key CFO metrics
| KPI | Formula | Warning signal |
|---|---|---|
| DSO (Days Sales Outstanding) | Outstanding AR / (Monthly revenue / 30) | > 60 days |
| DPO (Days Payable Outstanding) | Outstanding AP / (Monthly expenses / 30) | < 20 days (paying too early) |
| Cash Conversion Cycle | DSO - DPO + Days Inventory Outstanding | Monthly increase = liquidity risk |
| Current Ratio | Current assets / Current liabilities | < 1.2 = alert |
| e-Invoice compliance rate | B2B invoices to ANAF / Total B2B invoices | < 100% = risk |
| 30-day cash coverage | Available cash / Average monthly expenses | < 1 month = urgent |
Practical tips
Don't treat CRMconnect as an accounting system — treat it as an operational data source. SAGA or WinMentor do the actual accounting. The CRM gives you real-time data; the accounting software formalises it for declarations.
Review AR aging weekly, not monthly. A 45-day receivable managed weekly is resolved with a phone call. One discovered at 90 days requires lawyers.
The weighted pipeline is your best forecast. Opportunities × probability = estimated revenue. Review it with the sales team weekly for a realistic cash forecast.
Cash is reality, profit is opinion. A profitable company can be insolvent if receivables aren't collected on time. Monitor cash flow with the same priority as P&L.