Retail Exposure — Standuri
Section: Sales & Billing
URL:/admin/retail_exposure/stands
Page title: Retail Exposure
Overview
Retail Exposure manages the physical presence of products in retail locations — stands, shelves, and display points. Tracks which products are placed where, quantities on display, and the performance of each stand location.
Business value
Gives field sales teams and key account managers visibility into physical retail placements without spreadsheets.
- Who uses it: Key account managers, field agents, trade marketing
- Key benefit: Real-time view of product visibility in retail stores
Typical use cases:
- Track product placement across a network of retail stands
- Monitor which SKUs are displayed vs. contracted
- Report stand performance to brand managers
Accessing this module
/admin/retail_exposure/stands
Common actions
- Add stand — register a new retail location with store name, address, and responsible agent.
- Add product to stand — assign products/SKUs to a stand with contracted quantity.
- Update display status — mark products as active/inactive at a location.
- View stand report — see coverage and placement rate per location.
Update the display status for products at each stand after every field visit — keeping placement data current ensures KAM reports reflect reality and discrepancies are flagged before the next retail partner review.
Retail Exposure tracks contractual vs. actual display quantities per stand. Gaps between contracted and displayed SKUs appear in stand reports and can be used as evidence in negotiations with retail partners.
Source: crm-connect-main/app/modules/retail_exposure