Remarketing
Section: Marketing & Communication
URL:/admin/remarketing
Page title: Remarketing
Overview
Remarketing connects your CRM to Google, Facebook, and LinkedIn advertising platforms by configuring tracking pixels and audience synchronisation. This enables retargeting campaigns that re-engage visitors who have already interacted with your brand.
Business value
Closes the loop between CRM data and paid advertising — you can retarget specific CRM segments (e.g. leads who went cold, clients due for renewal) with paid ads on the platforms they use most.
- Who uses it: Marketing, growth, paid media teams
- Key benefit: Re-engages warm prospects and clients with relevant ads at a fraction of the cost of new prospecting.
- Metrics it influences: Retargeting ROAS, cost per reactivated lead, pipeline velocity
Typical use cases:
- Show Google Display ads to leads who visited your pricing page but did not convert
- Create a Facebook Custom Audience from CRM clients for a lookalike expansion campaign
- Retarget LinkedIn users who attended a webinar with a personalised follow-up ad
Accessing this module
From the admin sidebar, navigate to Remarketing, or open the URL directly:
/admin/remarketing
Supported platforms
| Platform | Integration type |
|---|---|
| Google Ads | Conversion tracking pixel + audience upload |
| Meta (Facebook / Instagram) | Meta Pixel + Custom Audience sync |
| LinkedIn Insight Tag + Matched Audience |
Common actions
- Configure Google remarketing — enter your Google Ads account ID and set up the conversion pixel.
- Configure Facebook remarketing — add your Meta Pixel ID and connect your ad account.
- Configure LinkedIn remarketing — add your LinkedIn Insight Tag and partner ID.
- Verify pixel firing — use the platform's tag debugging tools to confirm the pixel is active.
- Sync audiences — push CRM segments to ad platform custom audiences for targeting.
Sync your best client segment to Facebook as a Custom Audience and then create a Lookalike Audience — Facebook identifies millions of users with similar profiles to your existing clients, expanding your reach with high-quality prospects.
Pixel tracking requires explicit user consent under GDPR/ePrivacy rules. Ensure your website has a consent management platform (CMP) configured and pixels only fire after consent is granted before activating any remarketing integration.
Source: crm-connect-main/app/modules/remarketing